Umbraco + AI: What's New and Why It Matters to Developers and Clients
Umbraco has introduced two new features that make artificial intelligence more useful, secure, and simple to integrate into daily work: the Umbraco MCP Server and a flexible technological foundation designed for the future of AI. In practical terms, this means creating, editing, and scaling content with AI assistance while always maintaining control, brand rules, and identity.
What is the Umbraco MCP Server?
- It is a secure "bridge" between your Umbraco site and AI assistants.
- It uses a standard protocol (MCP) so that the AI only accesses what is permitted, always with logging and control.
- Result: AI works with your content, taxonomies, and workflows, inside the CMS, without improvisation.
The "Flexible Foundation" for an AI Future
- · Structured content and headless APIs: AI better understands information and can act with precision.
- · Composable architecture: Add AI integrations when it makes sense, without having to re-do the project.
- · Governance and security: Permissions, approval flows, and history to guarantee quality and compliance.
How This Helps Content Teams and Developers
- Faster content: Page drafts, tone variations, titles, and descriptions ready for review.
- Consistency and quality: Support for SEO, accessibility (alt text, captions), and linguistic review.
- Multi-market: Translations and adaptations by country/segment, maintaining the brand voice.
- Routine automation: Metadata, link auditing, improvement suggestions, and duplicate clean-up.
- For Devs: AI integrations via standard protocols, less "copy-paste" code, more focus on what creates value.
Practical Examples
- Creating the first draft of a landing page from a brief and existing content.
- Generating product descriptions, FAQs, and search-optimized tags.
- Suggesting copy/UX improvements based on the actual patterns of your site.
- Producing text variations for social media and email without losing the brand tone.
Why Now? Teams are under pressure to produce more, on more channels, with the same quality. Umbraco is taking a leap: it puts AI to work on your content structure and rules, not alongside them. This reduces work, speeds up publishing, and provides confidence for scaling.
How to Start (Painlessly)
- Update to the Umbraco version with the MCP Server.
- Define permissions and a simple flow (e.g., AI draft + human review).
- Measure the impact on time/quality and expand to SEO, accessibility, or translations.
- Iterate: connect other AI sources and tools as needed.
In summary, these new features make AI practical and governed in Umbraco: more speed and consistency for teams, less technical friction for developers, and better business results — with total control over data and experience.
Let’s shape what’s next, together.
Whether you're exploring a new idea or looking to accelerate an existing one, we’re here to help you move forward with confidence.
About the author
Ivan Valadares